What exactly is a backlink

What exactly is a Phoenix SEO backlink? And why are backlinks as important for search engine optimization? Search engines can not judge the quality of content and rate websites based instead of occurrence of the search terms and the quality of the external and internal linking.

Roughly simplified, one can say:
a) The more prominent and more numerous the search terms on the web site, the better the ranking b) more valuable and numerous backlinks (= back references) for S (e) ite, the better the ranking c) the greater the ranking competition, the relevant backlinks or link popularity of a page

Basically, the more links pointing to your web pages, the more visitors come there - directly (via clicking the links) and indirectly (because backlinks improve your Google rankings).

Linkbegging - to "beg" backlinks
Tip 81: Ask your business and home environments to a backlink (best course of "own" sites, but also from profiles on Facebook & Co. is OK; even if such links for the search engine bots to "nofollow" set are human visitors can follow them). Not yourself apart, business partners, colleagues, acquaintances, friends and relatives "to dredge": Such overlooking the PageRank or link strength usually "weak" links are relatively easy to come by and leave your link profile look natural.

Linkbaiting - attract backlinks by bait
Tip 82: Create occasions for backlinks. In other words: Not only ask, also offer something. Entertaining, interesting, useful, just quality content that you offer on your site, are often made of desire to communicate and / or helpfulness - so voluntarily - linked. Lighten their support by offering to each of your (link values) pages below a) Link code, b) email and recommendation c) bookmarking at Facebook & Co. by buttons or text links.

Little extra tip to c): Hold the buttons at best together (see Bookmarks widget on the left), or use the links at least on "nofollow", otherwise flows out of each of your pages PageRank.

Tip 83: Do you offer on your site viral content (such as a widget or tool) "to go and share" to, and build a backlink a. Or make a backlink to the condition for the delivery of specialized information (as we do with our "20 Extra tips for more backlinks and visitors").

Small side note: There are web designers who have programmed a WordPress template that has been widely taken up - but unfortunately forgot to vary the text of the integrated backlinks (which is extremely important: see Tip 95). Google interprets something mostly an illusion (= cloaking) - with disastrous consequences for's ranking. What's better off? Click on "our" Bookmark widget, and look at the source code - in line 11 to 9 of the bottom - on. At least now you guess why we point so penetrating that our backlink example texts can be varied.

Tip 84: Do you also offer to external sites, which is in demand there (to backlinks trigger or to be able to place): Unique Content (no duplicates) in web and article directories, matching comments in guest books and blogs, accurate reviews at Ciao, Qype ​​& Co, helpful answers to questions in forums and use groups. Make sure that backlinks allowed and not because of "nofollow" overlooking the PageRank inheritance are worthless (Tools to check).

Please order our best ranking "100 Recommended Web Directories" plus 20 Tips for entry. Blogs and forums can be found at Google: keyword -> Search -> Show Options -> Blogs and Forums

Removing links through exchange - Link Building Company
Tip 85: Replace possible links with reputable sites dealing with related topics. Potentially interested exchange partners can be found by checking which pages often link to domains with good ranking for your keywords (with linkdomain: www.domain-mit-gutem-ranking.de in YAHOO because of Yahoo Site Explorer a much better Backlink- Tracking allows as Google).

Replace best indirect (not A1> B1> A1, but A1> B1 + B2> A1 or A1> B1 + B2> A2) and pay attention to:
the PageRank of Partners page with "your" backlink (the higher the better)
the number of outgoing links (ext. + int.) on this page partners (the fewer the better)
the position of backlinks (as high as possible in the text, not the very bottom in the footer)
the "format" of the backlinks (possible highlighted, no JavaScript, no nofollow command)
Google advises links "only" for more visitors and not to change for more PageRank. We recommend: Do not use the traffic, if the ratio of PageRank is clearly better to outgoing links for your site. Or ask a second link from another page of the affiliate site.

Although links can have full effect only after some time, you should check your backlinks regularly with a backlink checker and remove your links to websites whose PageRank has dropped to zero immediately. Otherwise you run the risk that the "bad neighborhood" with runterzieht. Here you will find links to the best free backlink checking tools.

Linkbuying - add special backlinks
Tip 86: Strive for links from sites with good ranking for your keywords because links from "authority" for your topic are particularly valuable. Googling your keywords and ask to in the first 100 to 200 sites. For direct competitors you will have rather little success (where pages with top rankings for your keywords of course first choice for the link exchange are), but many thematic portals assume (without consideration or for a fee) on the appropriate links.

A valuable link from a popular domain can cost quite 100 euros or more per month. Just a paid backlink should nestled possible editorial or - even better - as a widget (= small program, in this case, no function) to be camouflaged, because search engines can identify such links difficult as purchased and possibly ignore. But keep in mind that a site - from one of Google "Quality Rater" - personally can be visually observed.

Link Text, Link and Link Profile Timing
Tip 87: If you have any influence on the link text: Please make sure that one of your keywords found in it (which is very important for your rankings, see below) and that the link text will vary.

Here you will find a recommended video on the topic: How to get more keyword specific backlinks

Everything your external links can look natural, is advantageous: Various Link strengths (PR 0, 1, 2, etc.), link sources (not 50 links from 5 domains, not only from forums or from China), Link positions (not only in the foot or under "Sponsors"), Link formats (not just text links), link texts (not only with your main keyword) and link targets (not just to your home page).

Also, make sure that the number of SEO Phoenix backlinks increases not too fast (or decreases), and that the turnover is not too large (not every month plus 5 new, but also old links minus 5). Google responds incidentally similar allergic when Today show tomorrow a) much less internal links on one of your pages (for example, because you thought that the side entwines good enough and wanted to pay more LinkPower to other sites), or b) a link text, eg . B. about the navigation, shall be amended on numerous pages at one time: Fast and great changes are basically Google Gift!

Tip 88: Be patient. New Backlinks unfold only after about 3-6 months positive effect and only after about a year reach their full potential. The older a link, the greater the trust of Google. This also applies to your domain. With a new offer to a new domain, you therefore need - even in keyword niches and if you do everything right - several weeks for good rankings. In a particularly competitive (keyword) areas it may even take years.

You will find many challenging articles on link building strategies: Tips & Tools for Advanced

External links: The most important ranking factors at a glance
Too many tips, too little time? Concentrate best (first) on the backlink factors whose influence on a good search engine ranking - Based on current estimates of 72 experts - particularly large (1 = maximum positive):
Keywords in the anchor text of the links from "outside" to the page
Quantity and quality of links from "outside" (external link popularity) to the page
Quantity and diversity of domains that link to the page
Trustworthiness of domains that link to the page
Quantity and diversity of domains that link to the Domain
Links from related lifting and Authority domains to the Domain
Topics focus and -relevance the sites or pages that link to the page

Resist the temptation to buy links through brokers and to procure in dark corners. SEO Backlinks you get, according to estimates of 72 experts (1 = best of all) by Link building company baiting, thus offering high-quality free content, which are voluntarily linked or bookmarked.
Links with suitable for viral distribution content "lure"
Write Self blog or actively involved in the blogosphere
High-quality content offer (as opposed to paid advertising)
Operate creative PR work (which goes beyond press releases)
Links to buy from handpicked domains directly (not through brokers)
Offer Widgets / tools that can be embedded on other sites
Attending conferences, etc. and operate there personal networking
User-generated content in the blog / forum or in the user profiles (which the User link)
In human edited web directories submit (as ODP Open Directory link building company Project: dmoz.org with was purchased by AOL in 2015 and re-opened...thats right you heard it first the DMOZ is open)
(Bring in relevant groups and bookmarks to the user profiles) Social Networks

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SEO Phoenix SEO for Beginners:
What is a backlink
Everyone talks of backlinks without the long time nothing works in the Google rankings. But what is important in backlinks and while link building? By Markus Hövener.
A backlink is an incoming link, ie a link from a site A to site B. Before Google came on the scene as a search engine, backlinks were not such a relevant topic.
Meanwhile backlinks but important for search engine rankings. Google (and other search engines like Yahoo! and Bing) rated website strongly on how many backlinks does this. Has a website no or very few backlinks, it is also able to reach any relevant search engine rankings.
Below are some aspects related to linking and link building are treated. It is important that there are countless (feel free to contradictory) are about linking opinions. We have therefore tried to reproduce the relatively uncontroversial intersection in this article.
It is also clear that the issue itself is more complex than one might represent this in such products. There are very many aspects, metrics and tools to which one could also still refer. But this article should be exactly what it is: an introduction for beginners.
Anatomy of backlinks
A backlink is first primarily first of two parts: The URL and Anchor Text (also anchor text or link text). In the HTML code that looks like this:
<a href="URL"> Anchor Text code
The Anchor text is the linked text. For a link as
<a href="http://www.ebay.de"> Auctions code
Link has a twofold function:
The link as such ensures that the so-called link popularity of the linked website (ie www.ebay.de) rises. The link popularity is simply a measure of the number of links.
But search engines like Google also analyze the anchor text. If there is an anchor text such as "Auctions" is as in the example, helps to achieve better rankings for the search terms in the anchor text. So if you backlinks with the word "sale" has, is considered by search engines for that word as relevant.
Searches in Anchor Text
In principle, therefore, each website owner has a fundamental interest in being linked with his search. Unfortunately, such links often come into existence not without influence. A real estate agent from Hamburg is just more linked with the anchor text "Dr. Peter & Partner", but not with the relevant target keywords "real estate hamburg".
However, this should not be a prompt, so write in directories and web catalogs. Because: Who wants such a conspicuous entries, will often experience that they are rejected.
Quality
Important in this context, however, is that while there are directories where you can find entries with Anchor texts like "cottage North Sea Coast apartment". But one can assume that this kind of directories of search engines to be devalued, so that such links represent just no or only a very low value more.
After all, the analysis of backlinks is very important for Google & Co.. The search engine operators make every effort to distinguish a good from a bad link can.
Here you can unfortunately hardly rely on help from search engines because it is not immediately visible from the outside, whether search engines classify as a link quality or inferior. The following criteria are therefore more likely to be understood as paradigms.
Thematic nearby
A criterion for the quality of a link can be the thematic proximity. When a site linked around property to a real estate broker, you can see a thematic proximity between these two links. Recognizable would be the z. B., when one compares the words on the linking and the linked page together. In the concrete example words like "real estate" or "house" would appear on both sides, so that a search engine could draw the conclusion that the link has a thematic proximity.
Conversely, if a private home page linked to said real estate agent (as well as a hundred other thematically mixed sites), the thematic proximity would no longer be recognized and the link - at least in theory - worth less.
Thematic Relevance
Anyone have a query such as "real estate hamburg" At Phoenix SEO Google, sites found there as www.pro-wohnen.de or www.hamburg.de - sites that Google considers this for a search for very relevant. A link from these websites would be thematically very significant.
Unfortunately, it is often the case that the forward positions of competitors are occupied, of which you certainly will not get the link. It can safely but certainly worthwhile to look beyond the first ten times search results to discover so z. B. an industry directory or a bandage.
PageRank
PageRank is often cited criterion but actually has very little significance. The contract awarded by Google for a page PageRank can be accessed through the Google Toolbar. The higher the PageRank, the more "Link Juice" may be delivered via a link also to their own website.
Unfortunately, the PageRank (PR) is only one quantitative variable, ie that here can be read at best, on how many links a website has: A site with no links has a PageRank 0, a site with millions of links (such as Google.com ) has a PageRank 10. Undoubtedly, would be a link from a site with PR 10 a very good thing, but in practice you get such links anyway not (at best, of a sub-bottom of such a site).
And since you can not, in practice say that a link from a PR5 page would be better than a link from a PR4 page, because after all, many other criteria in assessing a link important and this in PR value up not find their way.
When PageRank you have to always distinguish between website and web page: A web site usually has a PageRank, but a concrete bottom of this site do not always. So if you look at a bottom of a website with PR5, PR0 toolbar will be displayed here in the Google what mistake can cause you hold such a link to be worthless.
So if you ever want to take into account the PageRank, you should see the PageRank of the page rather. But you should also remember that Google's PageRank (at least the one whom you can call up via the toolbar) updated a few times a year there. So it could be that a site has already built up many links, but in the Google Toolbar PR is a still 0.
Other values
Besides the PageRank, there are many more values, have either only search engine or you can see other providers. So there are concepts such as "Trust" in which trusted Web sites are evaluated higher than those which z. B. cover topics from the red light district or the gambling.
But again, it's so that you can Google any case can not look at your fingers, ie that there is no way to view the assigned by Google itself reviews for a link or website. One should not get caught in the tangle of numbers and instead follow the intuition therefore. The best measure of a website is perhaps the answer to questions such as "Does the site from reputable?" or "Does the site have a lot of compelling content?".
Nofollow / Dofollow
A criterion can, however fairly easy to recognize, namely that the nofollow links. For links it is possible to mark them as so-called no-follow links, by adding an attribute:
<a href="URL" rel="nofollow"> Anchor text code
Such nofollow links signal the search engines that you link does not "trust", so that you do not want that these flows as a vote. In theory, ignore Phoenix SEO Company Search Engines such links. Whether this is really the way, is always happy to dispute among search engine optimizers.

Figure 1: nofollow links to Mister Wong
Who would not want this discussion to ask yourself should assume that only dofollow links (ie links that do not nofollow links) count for search engines. In order to recognize nofollow links, but already we have to look into the source code of the HTML page - or one of the many add-ons for different browsers take (eg SearchStatus, see box.). Who then is as shown in Figure 1 on page (in this example Mister Wong), recognizes there that all outgoing links nofollow links. A link from such a page would thus have no value and would not help the ranking of your website.
How many links?
Often the question arises, how many links you because now needed to be at the forefront of Google. It can answer that one can know in no case advance because not precisely known all criteria for links or can be inspected from the outside. It could be that a competitor has very few but very good links. So could a link for a long time there, coming from a relevant topics Portal and in the site structure are very high up.
Leaving aside such considerations, one can take even as a benchmark for their own linking its competition course. One can for example. The evaluations from Open Site Explorer [www.opensiteexplorer.org] (see Figure 2) use to compare your site with other competitors. In Figure 2 we see two direct competitors in comparison, where the site www.hamburgimmobilie.de all criteria ahead has.
Interestingly there especially the line "Linking Root Domains", so put as many different sites each backlinks on the two sites tested: Again www.hamburgimmobilie.de is clearly the front (288 compared to 49).
Link building

Figure 2: Open Site Explorer
Who now wants to make the link building to improve umdie linking to the site, can go very different ways. Again, there is not depending on the Phoenix SEO very different ideas about how to proceed, what links are particularly valuable and what.
One of the easiest methods is but certainly is to first check feature which backlinks all competitors. Here you can use various tools like Open Site Explorer or Yahoo! Site Explorer [siteexplorer.search.yahoo.com].
Natural link building
When link building you should always make sure that it looks even natural ("organic"). Or: How likely is it that a site that for years had a two-digit number of backlinks, suddenly linked in four- or five-digit range? So it can happen that a site will be punished if they increase their links too quickly or if there are other signs that someone here has extremely nachgeholfen.
To this end, incidentally also fitting that it also "organic" is when a site z. B. has nofollow backlinks. So if you deliberately avoids nofollow backlinks, you can hurt so instances of them. Nor should ensure forcibly for always same and keyword-heavy Anchor texts you, since that looks relatively unnatural.
Unfortunately, there are no limits for all these aspects, but only diverse experiences one accumulates over time. When in doubt, so you should rather do less than more.
Link exchange, link buying
The themes link exchange and link buying are of course relevant, since one often tries to take shortcuts. Links easy to buy (or rent as a rule) is not permitted according to Google, so here punishments are quite possible. In particular, who easily takes part outwardly recognizable methods and networks, risked here quite a bit. If in doubt, you should refrain from buying links.
The link exchange is presented a more nuanced, because swapping is not prohibited per se, at least per se. Link Exchange (site A links to site B and B links back to A) is one of the measures that you should not use either exaggerated or even disguises. If you exchange a link, it does not mean that this right (A -> B, B -> A) must replace. (-> B, C - A> A) Often the exchange is then a third site handled. Allowed is also this method does not, but at least algorithmically much harder to detect by Google.

Overview Internet Marketing Tips

SEO Phoenix has sponsored this post.

This project was an adventure. From finding the right Internet marketers, the many contacts over and over again, the editing of the texts to the construction of this website. The result is an e-book with Internet marketing tips, cast in the form of a website.I want to thank everyone who contributed to this project. Especially for the trust in me: of course you do not know where to begin and what the end result will be. In particular I want to thank Charles Geenen, who made it possible that I could carry out my idea as an employee of his company Yargon independently.Everyone who participated was very curious about what it will do. I would appreciate it if you desire to work with and this website shares with everyone you know!Finally, this: in the future I will carry out more projects. If you want to be kept informed of it or even want to join you can add me on one of the social networks (Google+), so I can find you more easily for the next project.Daan WalravenYou will see the result of several months of hard work. The mailboxes have been working overtime. But the results are great! Fifty-eight wonderful internet marketing tips in a practical and inviting look. Tips that every Internet marketer what has to. With this, we want to thank everyone who has contributed to the willingness to cooperate in this collection. It's become a gem which we can be proud of. Finally, we want to wish you much pleasure in reading the tips.Charles GeenenTable Of Contents

    Category one: general
        1.
        First 'based marketing' in order, then insert internet marketing
        Richard Medema, View Opener
        2.
        Be careful with third party rights
        Diederik Stols, Boekx Lawyers
        3.
        Voting in internet marketing sales and marketing at each other
        Robert Hylkema, Andeta Group
        4.
        What is your distinctiveness?
        Mark van Loon, Conversion Partners
        5.
        Share your knowledge via the Internet
        Peter Desmyttere, Desmyttere Marketing Advice
        6.
        Result book not only online
        Jaap Jacobs, Freelance
        7.
        Be guided by strategy, not by media
        Joery Bruijntjes, Sparkly Media
        8.
        Handle for the translation of message to cross-media story
        Mary Balkenende, Freelance
        9.
        Think of the outside to the inside
        Wouter Mellaart, tdme Marketing & Communication
        10.
        Disconnect the sales channel of the systems
        Eric van Diemen, Bikkel Heart
    Category Two: Search Results
        11.
        How to write good search engine results?
        Donovan van der Roest, MediaCatalyst
        12.
        Each page within two clicks accessible
        Wouter Blom, Strasburg Mark
        13.
        Two groups, one language
        Marieke Pool, Supercuts communication
        14.
        Use NOODP tag
        Marlon Veldman, Bikkel Heart
        15.
        Optimize on the first place for visitors
        Rutger Steenbergen, SEO Zwolle
        16.
        Put the most important keyword first in the title
        René Greve ReneGreve.nl
        17.
        Redirect your domain for a valuable site
        Dries Bultynck, Netlash-bSeen
        18.
        Search engine friendly texts
        Chris Marion, Ambition Online
        19.
        Use as many online testing programs
        Marc Spits, Bronsvoord Brokers
        20.
        How do you sell a lighter online?
        Bob van Veen, Strasburg Mark
        21.
        Use keywords in your site structure and navigation
        Jolanda Pikkaart, Webschrijven.net
    Category three: advertising
        22.
        Get more from Google AdWords!
        Wieger Waardenburg, Xpert Marketing
        23.
        Ten tips for developing appropriate banners
        Lies Jansen, PauwR
    Category Four: Conversion
        24.
        Start your online sales pitch always with a 'Yes'
        Johan Bolt, Bikkel Heart
        25.
        How do you spell conversion?
        Mariska Lokker, Charity Lotteries N.V.
        26.
        Social influence as conversion generator
        Michèl Tel, MediaCT
        27.
        Usability, SEO and marketing together change flops at top
        Edwin Waelbers, Interactive Solutions
        28.
        Your call-to-action certainly down
        Karl Gilis, AGConsult
        29.
        Seven conversion tips that make a difference
        Xavier Maurice Goegebeur, weblodge
        30.
        Want to give your business a boost, use of video!
        Matthias Moens, Villa Broadcast
        31.
        Make registration optional at a shop
        Els Aerts, AGConsult
        32.
        Make use of game elements to encourage user interaction
        Bart ter Steege, Jungle Minds
        33.
        Be sure to fill in forms as soon as possible
        Ineke Waas, Optimalisatielab
        34.
        Think about the length of your texts
        Dirkjan Fish, Zietuwel.nl
        35.
        So you write lyrics that really work
        Xaviera Ringeling, Never Ending Web
        36.
        Start your title the conversation with your visitor
        Verheijden Mischa, Mischa
        37.
        The conversion site structure for services and products been framed
        Daan Walraven, Karelgeenen.nl
        38.
        Aachen tips are the basis for a successful website or intranet
        Christiaan Lustig, Sabre Online
        39.
        How to create a 'social' 404 page?
        Annelies Verhelst, Isobar
    Category Five: Social Media
        40.
        Maslow pyramid as a basis for social media strategy
        Brenda van de Wal, Emmen Zoo
        41.
        Smart use of your network on LinkedIn
        Gijs Heerkens, Internet entrepreneur
        42.
        Share your knowledge online through a blog
        Janneke Romijn, Poppy Communications
        43.
        In three steps a good Facebook page for your business
        Marvin de Reuver, Yes2web
        44.
        Be there where your target audience!
        Rick Bouter, Student Commercial Economics
        45.
        Eight Tips for Marketing on YouTube
        Evert Littooy, BinckBank
        46.
        Reply as soon as possible on social media
        Carlijn Postma, Bind Interactive communication
        47.
        Enter your campaign with grassroots
        Eveline van Berchum, Freelance
        48.
        Do not use tools to follow or unfollow on Twitter
        Herman Couwenbergh, / cc Couwenbergh Communicates
        49.
        Put no social media if that is easier
        Raymond Janssen, Zus.je
        50.
        Ten golden webinar tips
        Bob Oord Heliview Online
    Category six: left building
        51.
        Create links to build part of your overall strategy
        Wiep Knol, Linkbuilding.nl
        52.
        Ask yourself these questions to convince people to refer to you
        Dave Lorrez, E-tail
        53.
        Care besides the "standard" left also for links from high quality
        Hubert Moors, Netnotion
    Category Seven: statistics
        54.
        Measure your online marketing efforts
        Bart van der Kooi, ClickQ
        55.
        Make sure you know what's happening on your site with Google Analytics
        Anemone Romme, Euro Forum
        56.
        Tips for efficient design of Google Analytics
        Christian Rich, Hayona
        57.
        Measuring PDFs via Google Analytics
        Martijn Kooij boozd
        58.
        Turn Google Adwords a try
        Koen Penders, AdversitementCategory one:generalWhy you should ensure that only the base of your marketing is in order before your new marketing resources will deploy? Do you know what about the rights of intellectual property on the Internet? Sales and marketing work well together in your organization? Distinguish your business on the Internet from your competitors? How do you convince strangers to hear you are a professional in your field? Did you know that in advance by making a plan can achieve much better results? Do you really add value to your customer? How do you get to tell your story through different media? Do you think from the outside in? Do you decorate your surroundings right in the long term? - The answers to these questions can be found in this category.1.First the basics of marketing in order, then insert internet marketingRichard Medema, View OpenerCategory: general | Words: 326The changes in the way we present marketing companies can follow each other quickly. The range of marketing tools such as Twitter, Linkedin, Facebook, email marketing, search engine optimization (SEO) and the ever-changing technology in site area is large. The use of these and other marketing tools can be very useful and effective if it is done well founded and structured. My tip is, therefore, before you all sorts of new marketing resources will deploy, first go through the following three steps to put down as a basic marketing strategy.Step one: first, determine your marketing vision by some to answer basic questionsSome of them are:

    What are my target groups?
    What are potential new audiences?
    How do I approach these groups and how they want to be approached?
    What message do I approach these audiences?
    Who do I want to approach within organizations from my audiences?
    Where I am unique or different than my competitors and how I present it?
    Which solution to a problem, question or ambition I offer clients?Step Two: Use your vision from one step to make the foundation of your marketing orderThink of your website as marketing tools, an updated customer base, a good CRM system and the like. If you do not have to order this marketing resources at a basic level, the deployment of a variety of new marketing resources will baseless and are ineffective and even more negative than can lead to positive results.Step Three: Now decide which internet marketing you will use for your marketingIf you look closely at the answers you stated in your marketing vision, it is relatively easy to make a selection. Be actually selective, not fanning along with all winds and choose what you, your organization and your target audience (s) fits. If you follow the above steps, your choice will be more aware, more thoughtful and therefore a choice with more efficiency. Start with the basics, a good marketing strategy, because without basis you have no foundation to build on.About Richard MedemaPhoto of Richard MedemaRichard Medema (1975) is the founder and owner of marketing consulting View Opener. The aim is advising companies and institutions in the field of marketing and sales. It pays special attention to the use of new media.2.Be careful with third party rightsDiederik Stols, Boekx LawyersCategory: general | Words: 425Much content you find on the Internet is protected by intellectual property rights. Often that is not listed. Those beautiful pictures on Flickr.com. Those funny domain name. The text of the contest rules where you happen to hit it, and that would have been one on one suitable for your campaign.Tip one: Check the trademarks registerIt is a misconception that when you register a domain name, you have acquired a kind of online IP law. The reverse is true: brand owners often have prior rights on the basis of which they may object to your domain name. Who is a campaign for the Dutch public does so wise to check the Benelux Trademark Register. To look further you can even type in the brand Trademarkia. That is a metasearch engine with American and European brands. If in doubt, a brand agent. Who just does not like you looking at identical marks, but also more or less similar marks.Tip two: write your own contentA small piece of text may already copyrighted. Copyright arises at the moment of creation. There is no register of copyright as it exists in trademarks and domain names. Write your text so themselves. Or hire a copywriter and let him or her in writing confirm to you that the working rights are transferred to you.Tip three: Be careful with photosSome people think that pictures on Google Images or on sites like Flickr.com or iStockphoto.com stand 'royalty-free' would be. That thought is not true. Even if you are not look at the picture it is still up to you to identify the holder of the name who owns the rights to the photograph. Try to figure out that one. On Flickr, most photographers do not fuss about non-commercial use, but so precisely do have commercial use. At iStockphoto you can buy lots of pictures just. The compensation then depends on the type of use and duration of use.Tip four: Be transparent in collecting email addressesPrivacy legislation and anti-spam legislation is complicated. The core can be reduced to one principle: a data collection you can only build if you tell in advance what you intend with that data. Email addresses that you collected for a contest you can use for other purposes, but the consumer must then agree to have gone, for example by checking the participation rules for approval. All kinds of personal information indiscriminately to others selling is just not a good idea. For more information look at Spamklacht.nl.About Diederik StolsPhoto of Diederik StolsDiederik Stols is a partner at Boekx Lawyers. Diederik and his colleagues focus purely on media, advertising, copyright and trademark law. With a good contract or advice beforehand will prevent you from entering into litigation.3.Voting in internet marketing sales and marketing at each otherRobert Hylkema, Andeta GroupCategory: general | Words: 362The purpose of Internet marketing is the same as ordinary marketing: customers turn to take the next step in the purchasing process and ultimately make them buy the product. When a potential customer can this aim obtain more information, request a quote, view a demo, and so on. When an existing customer for example, to buy more, to share his or her opinion or attend training.One of the main differences between traditional marketing and Internet marketing is that traditional marketing and Internet marketing groups based on at least the possibility for a more personal approach and therefore one to one marketing. In a business to business internet marketing situation is growing in the field of sales. Besides the traditional customer contact through sales, there are now many other ways (email, phone, website, blog, Twitter, etc.) to have contact with the customer.The relationship between marketing and sales thereby changing. For successful internet marketing is a good cooperation and coordination between sales and marketing is crucial. Firstly, because sales knowledge of what drives customers to take that next step in the buying process that is of value to marketing. Based on this knowledge, they can make more effective marketing campaigns. Secondly, because sales in many cases ultimately still will directly approach the customer and must know what there has been communication in advance. Also marketing can help to provide customer intelligence sales (which is the client's interest, what is his social profile, which has played in the company) may increase so that sales can utilize this knowledge in the sales and effectiveness.Good cooperation starts with the insight into the buying process of the customer (online and offline) and the role that marketing and sales play inside. It is also important to establish common objectives for marketing and sales, as well as the required communication and cooperation with regard to sales and buying process. Ultimately serve to indicate how successful marketing and sales metrics are and how well they work together.About Robert HylkemaPhoto of Robert HylkemaRobert Hylkema is a partner at Andeta Group. His passion is to improve organizations and motivating and coaching people to excel in sales.4.What is your distinctiveness?Mark van Loon, Conversion PartnersCategory: general | Words: 505Distinctiveness. Unique marketing reasons. Strength. PPC Management Companies Sustainable competitive advantage. Polynomials, all for the same concept: what you have to offer, but your competitors are not. And it is this distinctiveness is very important. Are you namely to distinguish yourself from your competitors, you are able to:

    To request more for your product or service, making your profit margins will be higher
    Reach your target audience more effectively, so marketing costs will decline again and your profit margins are higher
    Motivate your staff to continue to develop in a certain directionHow do you determine your distinctiveness?A distinctive determine there is really not there. A distinctive character to grow. You must develop a certain direction. This way you can enter the competition online. A distinctive character must meet the following requirements:

    Your competitor competitive advantage can not (easily) copy
    It has to be beneficial to your audience
    The benefit should fit your companyExamplesA good example is the Aldi. Anyone know where Aldi stands for. Another good example is the Albert Heijn. A very different proposition, but clearly and bad copy by most competitors. A bad example is: "We offer high quality '. What exactly is quality? And why you can offer higher quality than your competitors? Another example is: "We offer a low price." What exactly is a low price? And are you really cheaper than your competitors?DifficultA well-invent distinctiveness is difficult. But think from your own background. What does your organization all right? And where your competitors are getting worse? Which 'assets' is your company, you can employ so that it leads to competitive advantage. "Assets are assets that venturing onto the market. Think of a unique location, industries in which you have a lot of experience or other properties or assets you have built up in history.ConsistentThen enter the distinctiveness which you believe blessed by your entire online marketing. Banners, AdWords website itself to e-mail marketing: tell anyone, anywhere why you are so unique. District hereby not too much. Are you the best? Tell not too much that you are also good, as well as fast and as well can offer a low price. Keep it on the cheap, and stick with it.ProofOnline say many companies often much, but in practice, companies may not always prove this. Your audience knows this, and is probably also afraid of this. Therefore, try to provide proof of your distinctiveness. Are you good in a particular industry? Then put some references and examples on your website customers you have in this industry. Do you offer a low price? Then put a search on your website where you indicate that you really have the cheapest products. You are the best? Please mention this in the labels that your company and shows the results that you have achieved in the past.About Mark van LoonPhoto of Mark van LoonMark van Loon owns Conversion Partners: online marketing agency specializing in online marketing strategy and tactics for SMEs lead generating websites. Do you want to earn more leads to your website? Conversion Partners assists with strategy, consulting and implementation!5.Share your knowledge via the InternetPeter Desmyttere, Desmyttere Marketing AdviceCategory: general | Words: 379Knowledge sharing is my favorite marketing technique. Because how can you better put in the paint that you are a suitable partner, than to show what you know and can? Share your knowledge on the Internet so as often as you can: blogs, digital magazines, e-newsletters, e-books, white papers, social media, web videos, webinars, and the like. Do it checked and thought, obviously. But do it!That most of these actions can yield nothing? You get paid a penny for giving away a piece of expertise? No problem. By making the network smarter and strengthen your position as an expert, you will always win over the medium term.Many business owners or managers see that technique does not really sit. They want cash on the nail. And fear that their customers will no longer use their paid services. That is not necessary. Even if you tell a secret to cooking a potential customer - then has that need your help to fill in the complete picture.By sharing your knowledge you constantly throw the fishing rod to fish for customers. You even do more: hang bloated bait on your hook. And you're patient. Your customers really do bite when the time is right. Fishing for clients is indeed much better than hunting. Because your potential customers are after years of training excellent armed to repel attacks by aggressive sellers.You sit still with a 'yes but'? Remember that knowledge sharing takes time and money. Do not look at your investment. Or to revenues: each e-newsletter, blog post or webinar on your field, you win potential customers. Because you convinces strangers that you are a professional in your field. A connoisseur. You place yourself at the top on the list - much higher than competitor with his inexhaustible marketing budget. Because they may have right now a lot of customers, but not the aura of knowledge and expertise that yields later."Yes, but my competitor does not read it? '. Of Course. But if he should have the 'bits and pieces' that you give away for free, he is not really a threat to your business. On the contrary, by positioning yourself as an expert, you cut the legs under his chair away.About Peter DesmytterePhoto of Peter DesmytterePeter Desmyttere is the manager of Desmyttere Marketing Consulting, a marketing agency specializing in writing marketing plans for entrepreneurs. Peter is the author of books with marketing tips for entrepreneurs and is a frequent speaker in Belgium and the Netherlands.6.Result book not only onlineJaap Jacobs, FreelanceCategory: general | Words: 592That makes sense, does not it? But if you sell products and services online, it seems that for many managers suddenly very illogical?Online is still incredibly important? Of course!It is very cool to take online, but there are many pitfalls. In this article I want to prop no fear, but make it clear that a good plan is extremely important. Internet marketing is very important to achieve good results. That is also the reason that I myself got into this industry. You can prove what you did and what exactly the effect it had. Many directors, managers and entrepreneurs therefore also see a lot of opportunities in this incredibly beautiful medium. You will see many changes from offline to online, or a combination thereof.How you work is much more importantAnd that is often forgotten when someone move in the field of online marketing. Companies, large and small, no matter where you look. Good campaign results, it's all about. Money, yeah! Unless everything goes in the soup. And I see remarkably often happen! There are still lots of companies that do not think about the flow of customers that may follow. Starting as an online company looks for some companies a license to write a business plan. Very remarkable. Some crucial mistakes you so often see companies that are not equipped with a sales management system or leave a customer database. Websites that go off the air too much traffic. No technical staff or leave technicians who are ready within minutes. Companies without a vision and a protocol on how to deal with questions and complaints. Companies who have not thought about online law. No stranger, long waiting times and delivery times. And all with due angry customers and disgruntled staff.Result?First make your customer and staff satisfaction. And even dare to think differently. Online is different than offline. If you have a successful store with attractive margins, then you have no successful online store still held. A large, but very common mistake is that shop staff is forced into the same work pattern. Online requires a different working culture. Give online staff more freedom to excel. That all sounds very logical, but believe me when I say that internet marketers at large companies are sometimes works against by security issues and outdated software. Dare to be different on set and let the customer service and logistics work in the evening and weekend hours. Fast delivery times votes to the satisfaction of the customer. And if the customer is happy, your staff too. And do not forget to show your involvement in Webexperts. Even if you know nothing of the internet itself might happen. Try to delve into the subject. Show interest is very important and you can more easily identify with everyday situations. Do you have a shop? Go down once again with packing.Look before you leapA beautiful old proverb, but quite appropriate for online buyers. It sounds loaded, but first make a plan before you start. This need not be extensive, but think about it anyway. Ask yourself questions, make predictions, and discuss that with an Internet marketing agency. Find a marketer who already has more often these bumps walked on. What is also works well is the making of a schematic representation of the process. Where to start and what bumps may occur before you are a satisfied customer richer? A good start is half the work.About Jaap JacobsPhoto by Jaap JacobsJaap Jacobs has worked for a large number of clients and specializes in search, social and affiliate marketing. His experience and interest in online business he knows to explain the opportunities in online business exposure.7.Be guided by strategy, not by mediaJoery Bruijntjes, Sparkly MediaCategory: general | Words: 405The basis of marketing: find out what your customer wants and give him that. But what if the customer does not know what he wants? If you look at the campaign concepts that are then pitched there is one thing, namely that pitched is often based on what media form is now popular. Hyves out, Facebook in? Very Well. Tomorrow Foursquare? No problem. You win perhaps along the pitch, but your customer will not help you further with it.First and foremost, I am not against experimenting with new things. I'd love to. It becomes an issue when agencies consistently trendy things looks pitching not necessarily fit that particular brand and not necessarily emphasizes the corporate strategy. As a recycle pitch is never a real success and therefore the small victories are inflated. Want to make a real difference then is a solid approach. Let yourself be guided by strategy, not by the media.Marketing from the contentNo call to be relevant but really add value to your customer. That is the core of content marketing: providing relevant information to achieve business objectives and (potential) customers closer to bind you. Your customers trust namely a plurality of channels, sources and opinions to form an opinion about your brand, product or employees.Would you put in front of a relevant customer experience in your campaign, then the contents should be emphasized. The quality of your content says as much about you as the corporate brand or quality of your products. Crazy then, that there is a content strategy formulation barely paid attention. Content is in fact the key to brand loyalty among customers.Getting StartedHow are you going to make a start? By going back to basics. First, determine your core message and related themes, and then turn the moments where your content fits well in a row. This provides a framework to your drawing (s) for campaigns, channels and target audience. With this framework, you can then begin the planning of manpower and resources.In developing a strategy content do you think from the big picture. You really think with your intended or current customer. If you work out the connection between content and execution crystal clear than your campaign proposal is a perfect corollary to other marketing campaigns. That arouses enthusiasm, conviction of expertise and interest to your client.About Joery BruijntjesPhoto by Joey BruijntjesJoery Bruijntjes SEO Phoenix working freelance from Sparkly Media and is author of the book Content Strategy for the Web. He helps companies optimize their online marketing and has for years specialized in strategic advice, products and services in the field of content marketing.8.Handle for the translation of message to cross-media storyMary Balkenende, FreelanceCategory: general | Words: 1282More and more organizations and businesses choose to communicate their message to a cross-media concept. They want their audience (s) be tempted to switch between the different media. All selected media channels together tell the story. Each for focusing the channels into a specific target group: individuals play a unique role in the experience of the story (and the brand).Cross-media writingA story been told by various media, which has consequences for writing it:

    How do the different media together?
    What does that mean for the content? Which translation you must create a channel to get the message across? In other words, what content you put on what channel?
    What is the impact of your choice on the different writing styles?Style and tone make the contentWith this review I want to provide some guidelines for the translation of message to cross-media story. While I focus on the style and tone of the content. Indeed, there are already enough lists of writing tips for structure and composition (in the spirit of 'use enumerations',' make short sentences', 'put the link at the end of the sentence).Overview Internet Content Style Medium / Show PreviewForum


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