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SEO Phoenix SEO for Beginners:
What is a backlink
Everyone talks of backlinks without the long time nothing works in the Google rankings. But what is important in backlinks and while link building? By Markus Hövener.
A backlink is an incoming link, ie a link from a site A to site B. Before Google came on the scene as a search engine, backlinks were not such a relevant topic.
Meanwhile backlinks but important for search engine rankings. Google (and other search engines like Yahoo! and Bing) rated website strongly on how many backlinks does this. Has a website no or very few backlinks, it is also able to reach any relevant search engine rankings.
Below are some aspects related to linking and link building are treated. It is important that there are countless (feel free to contradictory) are about linking opinions. We have therefore tried to reproduce the relatively uncontroversial intersection in this article.
It is also clear that the issue itself is more complex than one might represent this in such products. There are very many aspects, metrics and tools to which one could also still refer. But this article should be exactly what it is: an introduction for beginners.
Anatomy of backlinks
A backlink is first primarily first of two parts: The URL and Anchor Text (also anchor text or link text). In the HTML code that looks like this:
<a href="URL"> Anchor Text code
The Anchor text is the linked text. For a link as
<a href="http://www.ebay.de"> Auctions code
Link has a twofold function:
The link as such ensures that the so-called link popularity of the linked website (ie www.ebay.de) rises. The link popularity is simply a measure of the number of links.
But search engines like Google also analyze the anchor text. If there is an anchor text such as "Auctions" is as in the example, helps to achieve better rankings for the search terms in the anchor text. So if you backlinks with the word "sale" has, is considered by search engines for that word as relevant.
Searches in Anchor Text
In principle, therefore, each website owner has a fundamental interest in being linked with his search. Unfortunately, such links often come into existence not without influence. A real estate agent from Hamburg is just more linked with the anchor text "Dr. Peter & Partner", but not with the relevant target keywords "real estate hamburg".
However, this should not be a prompt, so write in directories and web catalogs. Because: Who wants such a conspicuous entries, will often experience that they are rejected.
Quality
Important in this context, however, is that while there are directories where you can find entries with Anchor texts like "cottage North Sea Coast apartment". But one can assume that this kind of directories of search engines to be devalued, so that such links represent just no or only a very low value more.
After all, the analysis of backlinks is very important for Google & Co.. The search engine operators make every effort to distinguish a good from a bad link can.
Here you can unfortunately hardly rely on help from search engines because it is not immediately visible from the outside, whether search engines classify as a link quality or inferior. The following criteria are therefore more likely to be understood as paradigms.
Thematic nearby
A criterion for the quality of a link can be the thematic proximity. When a site linked around property to a real estate broker, you can see a thematic proximity between these two links. Recognizable would be the z. B., when one compares the words on the linking and the linked page together. In the concrete example words like "real estate" or "house" would appear on both sides, so that a search engine could draw the conclusion that the link has a thematic proximity.
Conversely, if a private home page linked to said real estate agent (as well as a hundred other thematically mixed sites), the thematic proximity would no longer be recognized and the link - at least in theory - worth less.
Thematic Relevance
Anyone have a query such as "real estate hamburg" At Phoenix SEO Google, sites found there as www.pro-wohnen.de or www.hamburg.de - sites that Google considers this for a search for very relevant. A link from these websites would be thematically very significant.
Unfortunately, it is often the case that the forward positions of competitors are occupied, of which you certainly will not get the link. It can safely but certainly worthwhile to look beyond the first ten times search results to discover so z. B. an industry directory or a bandage.
PageRank
PageRank is often cited criterion but actually has very little significance. The contract awarded by Google for a page PageRank can be accessed through the Google Toolbar. The higher the PageRank, the more "Link Juice" may be delivered via a link also to their own website.
Unfortunately, the PageRank (PR) is only one quantitative variable, ie that here can be read at best, on how many links a website has: A site with no links has a PageRank 0, a site with millions of links (such as Google.com ) has a PageRank 10. Undoubtedly, would be a link from a site with PR 10 a very good thing, but in practice you get such links anyway not (at best, of a sub-bottom of such a site).
And since you can not, in practice say that a link from a PR5 page would be better than a link from a PR4 page, because after all, many other criteria in assessing a link important and this in PR value up not find their way.
When PageRank you have to always distinguish between website and web page: A web site usually has a PageRank, but a concrete bottom of this site do not always. So if you look at a bottom of a website with PR5, PR0 toolbar will be displayed here in the Google what mistake can cause you hold such a link to be worthless.
So if you ever want to take into account the PageRank, you should see the PageRank of the page rather. But you should also remember that Google's PageRank (at least the one whom you can call up via the toolbar) updated a few times a year there. So it could be that a site has already built up many links, but in the Google Toolbar PR is a still 0.
Other values
Besides the PageRank, there are many more values, have either only search engine or you can see other providers. So there are concepts such as "Trust" in which trusted Web sites are evaluated higher than those which z. B. cover topics from the red light district or the gambling.
But again, it's so that you can Google any case can not look at your fingers, ie that there is no way to view the assigned by Google itself reviews for a link or website. One should not get caught in the tangle of numbers and instead follow the intuition therefore. The best measure of a website is perhaps the answer to questions such as "Does the site from reputable?" or "Does the site have a lot of compelling content?".
Nofollow / Dofollow
A criterion can, however fairly easy to recognize, namely that the nofollow links. For links it is possible to mark them as so-called no-follow links, by adding an attribute:
<a href="URL" rel="nofollow"> Anchor text code
Such nofollow links signal the search engines that you link does not "trust", so that you do not want that these flows as a vote. In theory, ignore Phoenix SEO Company Search Engines such links. Whether this is really the way, is always happy to dispute among search engine optimizers.

Figure 1: nofollow links to Mister Wong
Who would not want this discussion to ask yourself should assume that only dofollow links (ie links that do not nofollow links) count for search engines. In order to recognize nofollow links, but already we have to look into the source code of the HTML page - or one of the many add-ons for different browsers take (eg SearchStatus, see box.). Who then is as shown in Figure 1 on page (in this example Mister Wong), recognizes there that all outgoing links nofollow links. A link from such a page would thus have no value and would not help the ranking of your website.
How many links?
Often the question arises, how many links you because now needed to be at the forefront of Google. It can answer that one can know in no case advance because not precisely known all criteria for links or can be inspected from the outside. It could be that a competitor has very few but very good links. So could a link for a long time there, coming from a relevant topics Portal and in the site structure are very high up.
Leaving aside such considerations, one can take even as a benchmark for their own linking its competition course. One can for example. The evaluations from Open Site Explorer [www.opensiteexplorer.org] (see Figure 2) use to compare your site with other competitors. In Figure 2 we see two direct competitors in comparison, where the site www.hamburgimmobilie.de all criteria ahead has.
Interestingly there especially the line "Linking Root Domains", so put as many different sites each backlinks on the two sites tested: Again www.hamburgimmobilie.de is clearly the front (288 compared to 49).
Link building

Figure 2: Open Site Explorer
Who now wants to make the link building to improve umdie linking to the site, can go very different ways. Again, there is not depending on the Phoenix SEO very different ideas about how to proceed, what links are particularly valuable and what.
One of the easiest methods is but certainly is to first check feature which backlinks all competitors. Here you can use various tools like Open Site Explorer or Yahoo! Site Explorer [siteexplorer.search.yahoo.com].
Natural link building
When link building you should always make sure that it looks even natural ("organic"). Or: How likely is it that a site that for years had a two-digit number of backlinks, suddenly linked in four- or five-digit range? So it can happen that a site will be punished if they increase their links too quickly or if there are other signs that someone here has extremely nachgeholfen.
To this end, incidentally also fitting that it also "organic" is when a site z. B. has nofollow backlinks. So if you deliberately avoids nofollow backlinks, you can hurt so instances of them. Nor should ensure forcibly for always same and keyword-heavy Anchor texts you, since that looks relatively unnatural.
Unfortunately, there are no limits for all these aspects, but only diverse experiences one accumulates over time. When in doubt, so you should rather do less than more.
Link exchange, link buying
The themes link exchange and link buying are of course relevant, since one often tries to take shortcuts. Links easy to buy (or rent as a rule) is not permitted according to Google, so here punishments are quite possible. In particular, who easily takes part outwardly recognizable methods and networks, risked here quite a bit. If in doubt, you should refrain from buying links.
The link exchange is presented a more nuanced, because swapping is not prohibited per se, at least per se. Link Exchange (site A links to site B and B links back to A) is one of the measures that you should not use either exaggerated or even disguises. If you exchange a link, it does not mean that this right (A -> B, B -> A) must replace. (-> B, C - A> A) Often the exchange is then a third site handled. Allowed is also this method does not, but at least algorithmically much harder to detect by Google.