What exactly is a backlink

What exactly is a Phoenix SEO backlink? And why are backlinks as important for search engine optimization? Search engines can not judge the quality of content and rate websites based instead of occurrence of the search terms and the quality of the external and internal linking.

Roughly simplified, one can say:
a) The more prominent and more numerous the search terms on the web site, the better the ranking b) more valuable and numerous backlinks (= back references) for S (e) ite, the better the ranking c) the greater the ranking competition, the relevant backlinks or link popularity of a page

Basically, the more links pointing to your web pages, the more visitors come there - directly (via clicking the links) and indirectly (because backlinks improve your Google rankings).

Linkbegging - to "beg" backlinks
Tip 81: Ask your business and home environments to a backlink (best course of "own" sites, but also from profiles on Facebook & Co. is OK; even if such links for the search engine bots to "nofollow" set are human visitors can follow them). Not yourself apart, business partners, colleagues, acquaintances, friends and relatives "to dredge": Such overlooking the PageRank or link strength usually "weak" links are relatively easy to come by and leave your link profile look natural.

Linkbaiting - attract backlinks by bait
Tip 82: Create occasions for backlinks. In other words: Not only ask, also offer something. Entertaining, interesting, useful, just quality content that you offer on your site, are often made of desire to communicate and / or helpfulness - so voluntarily - linked. Lighten their support by offering to each of your (link values) pages below a) Link code, b) email and recommendation c) bookmarking at Facebook & Co. by buttons or text links.

Little extra tip to c): Hold the buttons at best together (see Bookmarks widget on the left), or use the links at least on "nofollow", otherwise flows out of each of your pages PageRank.

Tip 83: Do you offer on your site viral content (such as a widget or tool) "to go and share" to, and build a backlink a. Or make a backlink to the condition for the delivery of specialized information (as we do with our "20 Extra tips for more backlinks and visitors").

Small side note: There are web designers who have programmed a WordPress template that has been widely taken up - but unfortunately forgot to vary the text of the integrated backlinks (which is extremely important: see Tip 95). Google interprets something mostly an illusion (= cloaking) - with disastrous consequences for's ranking. What's better off? Click on "our" Bookmark widget, and look at the source code - in line 11 to 9 of the bottom - on. At least now you guess why we point so penetrating that our backlink example texts can be varied.

Tip 84: Do you also offer to external sites, which is in demand there (to backlinks trigger or to be able to place): Unique Content (no duplicates) in web and article directories, matching comments in guest books and blogs, accurate reviews at Ciao, Qype ​​& Co, helpful answers to questions in forums and use groups. Make sure that backlinks allowed and not because of "nofollow" overlooking the PageRank inheritance are worthless (Tools to check).

Please order our best ranking "100 Recommended Web Directories" plus 20 Tips for entry. Blogs and forums can be found at Google: keyword -> Search -> Show Options -> Blogs and Forums

Removing links through exchange - Link Building Company
Tip 85: Replace possible links with reputable sites dealing with related topics. Potentially interested exchange partners can be found by checking which pages often link to domains with good ranking for your keywords (with linkdomain: www.domain-mit-gutem-ranking.de in YAHOO because of Yahoo Site Explorer a much better Backlink- Tracking allows as Google).

Replace best indirect (not A1> B1> A1, but A1> B1 + B2> A1 or A1> B1 + B2> A2) and pay attention to:
the PageRank of Partners page with "your" backlink (the higher the better)
the number of outgoing links (ext. + int.) on this page partners (the fewer the better)
the position of backlinks (as high as possible in the text, not the very bottom in the footer)
the "format" of the backlinks (possible highlighted, no JavaScript, no nofollow command)
Google advises links "only" for more visitors and not to change for more PageRank. We recommend: Do not use the traffic, if the ratio of PageRank is clearly better to outgoing links for your site. Or ask a second link from another page of the affiliate site.

Although links can have full effect only after some time, you should check your backlinks regularly with a backlink checker and remove your links to websites whose PageRank has dropped to zero immediately. Otherwise you run the risk that the "bad neighborhood" with runterzieht. Here you will find links to the best free backlink checking tools.

Linkbuying - add special backlinks
Tip 86: Strive for links from sites with good ranking for your keywords because links from "authority" for your topic are particularly valuable. Googling your keywords and ask to in the first 100 to 200 sites. For direct competitors you will have rather little success (where pages with top rankings for your keywords of course first choice for the link exchange are), but many thematic portals assume (without consideration or for a fee) on the appropriate links.

A valuable link from a popular domain can cost quite 100 euros or more per month. Just a paid backlink should nestled possible editorial or - even better - as a widget (= small program, in this case, no function) to be camouflaged, because search engines can identify such links difficult as purchased and possibly ignore. But keep in mind that a site - from one of Google "Quality Rater" - personally can be visually observed.

Link Text, Link and Link Profile Timing
Tip 87: If you have any influence on the link text: Please make sure that one of your keywords found in it (which is very important for your rankings, see below) and that the link text will vary.

Here you will find a recommended video on the topic: How to get more keyword specific backlinks

Everything your external links can look natural, is advantageous: Various Link strengths (PR 0, 1, 2, etc.), link sources (not 50 links from 5 domains, not only from forums or from China), Link positions (not only in the foot or under "Sponsors"), Link formats (not just text links), link texts (not only with your main keyword) and link targets (not just to your home page).

Also, make sure that the number of SEO Phoenix backlinks increases not too fast (or decreases), and that the turnover is not too large (not every month plus 5 new, but also old links minus 5). Google responds incidentally similar allergic when Today show tomorrow a) much less internal links on one of your pages (for example, because you thought that the side entwines good enough and wanted to pay more LinkPower to other sites), or b) a link text, eg . B. about the navigation, shall be amended on numerous pages at one time: Fast and great changes are basically Google Gift!

Tip 88: Be patient. New Backlinks unfold only after about 3-6 months positive effect and only after about a year reach their full potential. The older a link, the greater the trust of Google. This also applies to your domain. With a new offer to a new domain, you therefore need - even in keyword niches and if you do everything right - several weeks for good rankings. In a particularly competitive (keyword) areas it may even take years.

You will find many challenging articles on link building strategies: Tips & Tools for Advanced

External links: The most important ranking factors at a glance
Too many tips, too little time? Concentrate best (first) on the backlink factors whose influence on a good search engine ranking - Based on current estimates of 72 experts - particularly large (1 = maximum positive):
Keywords in the anchor text of the links from "outside" to the page
Quantity and quality of links from "outside" (external link popularity) to the page
Quantity and diversity of domains that link to the page
Trustworthiness of domains that link to the page
Quantity and diversity of domains that link to the Domain
Links from related lifting and Authority domains to the Domain
Topics focus and -relevance the sites or pages that link to the page

Resist the temptation to buy links through brokers and to procure in dark corners. SEO Backlinks you get, according to estimates of 72 experts (1 = best of all) by Link building company baiting, thus offering high-quality free content, which are voluntarily linked or bookmarked.
Links with suitable for viral distribution content "lure"
Write Self blog or actively involved in the blogosphere
High-quality content offer (as opposed to paid advertising)
Operate creative PR work (which goes beyond press releases)
Links to buy from handpicked domains directly (not through brokers)
Offer Widgets / tools that can be embedded on other sites
Attending conferences, etc. and operate there personal networking
User-generated content in the blog / forum or in the user profiles (which the User link)
In human edited web directories submit (as ODP Open Directory link building company Project: dmoz.org with was purchased by AOL in 2015 and re-opened...thats right you heard it first the DMOZ is open)
(Bring in relevant groups and bookmarks to the user profiles) Social Networks

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SEO Phoenix SEO for Beginners:
What is a backlink
Everyone talks of backlinks without the long time nothing works in the Google rankings. But what is important in backlinks and while link building? By Markus Hövener.
A backlink is an incoming link, ie a link from a site A to site B. Before Google came on the scene as a search engine, backlinks were not such a relevant topic.
Meanwhile backlinks but important for search engine rankings. Google (and other search engines like Yahoo! and Bing) rated website strongly on how many backlinks does this. Has a website no or very few backlinks, it is also able to reach any relevant search engine rankings.
Below are some aspects related to linking and link building are treated. It is important that there are countless (feel free to contradictory) are about linking opinions. We have therefore tried to reproduce the relatively uncontroversial intersection in this article.
It is also clear that the issue itself is more complex than one might represent this in such products. There are very many aspects, metrics and tools to which one could also still refer. But this article should be exactly what it is: an introduction for beginners.
Anatomy of backlinks
A backlink is first primarily first of two parts: The URL and Anchor Text (also anchor text or link text). In the HTML code that looks like this:
<a href="URL"> Anchor Text code
The Anchor text is the linked text. For a link as
<a href="http://www.ebay.de"> Auctions code
Link has a twofold function:
The link as such ensures that the so-called link popularity of the linked website (ie www.ebay.de) rises. The link popularity is simply a measure of the number of links.
But search engines like Google also analyze the anchor text. If there is an anchor text such as "Auctions" is as in the example, helps to achieve better rankings for the search terms in the anchor text. So if you backlinks with the word "sale" has, is considered by search engines for that word as relevant.
Searches in Anchor Text
In principle, therefore, each website owner has a fundamental interest in being linked with his search. Unfortunately, such links often come into existence not without influence. A real estate agent from Hamburg is just more linked with the anchor text "Dr. Peter & Partner", but not with the relevant target keywords "real estate hamburg".
However, this should not be a prompt, so write in directories and web catalogs. Because: Who wants such a conspicuous entries, will often experience that they are rejected.
Quality
Important in this context, however, is that while there are directories where you can find entries with Anchor texts like "cottage North Sea Coast apartment". But one can assume that this kind of directories of search engines to be devalued, so that such links represent just no or only a very low value more.
After all, the analysis of backlinks is very important for Google & Co.. The search engine operators make every effort to distinguish a good from a bad link can.
Here you can unfortunately hardly rely on help from search engines because it is not immediately visible from the outside, whether search engines classify as a link quality or inferior. The following criteria are therefore more likely to be understood as paradigms.
Thematic nearby
A criterion for the quality of a link can be the thematic proximity. When a site linked around property to a real estate broker, you can see a thematic proximity between these two links. Recognizable would be the z. B., when one compares the words on the linking and the linked page together. In the concrete example words like "real estate" or "house" would appear on both sides, so that a search engine could draw the conclusion that the link has a thematic proximity.
Conversely, if a private home page linked to said real estate agent (as well as a hundred other thematically mixed sites), the thematic proximity would no longer be recognized and the link - at least in theory - worth less.
Thematic Relevance
Anyone have a query such as "real estate hamburg" At Phoenix SEO Google, sites found there as www.pro-wohnen.de or www.hamburg.de - sites that Google considers this for a search for very relevant. A link from these websites would be thematically very significant.
Unfortunately, it is often the case that the forward positions of competitors are occupied, of which you certainly will not get the link. It can safely but certainly worthwhile to look beyond the first ten times search results to discover so z. B. an industry directory or a bandage.
PageRank
PageRank is often cited criterion but actually has very little significance. The contract awarded by Google for a page PageRank can be accessed through the Google Toolbar. The higher the PageRank, the more "Link Juice" may be delivered via a link also to their own website.
Unfortunately, the PageRank (PR) is only one quantitative variable, ie that here can be read at best, on how many links a website has: A site with no links has a PageRank 0, a site with millions of links (such as Google.com ) has a PageRank 10. Undoubtedly, would be a link from a site with PR 10 a very good thing, but in practice you get such links anyway not (at best, of a sub-bottom of such a site).
And since you can not, in practice say that a link from a PR5 page would be better than a link from a PR4 page, because after all, many other criteria in assessing a link important and this in PR value up not find their way.
When PageRank you have to always distinguish between website and web page: A web site usually has a PageRank, but a concrete bottom of this site do not always. So if you look at a bottom of a website with PR5, PR0 toolbar will be displayed here in the Google what mistake can cause you hold such a link to be worthless.
So if you ever want to take into account the PageRank, you should see the PageRank of the page rather. But you should also remember that Google's PageRank (at least the one whom you can call up via the toolbar) updated a few times a year there. So it could be that a site has already built up many links, but in the Google Toolbar PR is a still 0.
Other values
Besides the PageRank, there are many more values, have either only search engine or you can see other providers. So there are concepts such as "Trust" in which trusted Web sites are evaluated higher than those which z. B. cover topics from the red light district or the gambling.
But again, it's so that you can Google any case can not look at your fingers, ie that there is no way to view the assigned by Google itself reviews for a link or website. One should not get caught in the tangle of numbers and instead follow the intuition therefore. The best measure of a website is perhaps the answer to questions such as "Does the site from reputable?" or "Does the site have a lot of compelling content?".
Nofollow / Dofollow
A criterion can, however fairly easy to recognize, namely that the nofollow links. For links it is possible to mark them as so-called no-follow links, by adding an attribute:
<a href="URL" rel="nofollow"> Anchor text code
Such nofollow links signal the search engines that you link does not "trust", so that you do not want that these flows as a vote. In theory, ignore Phoenix SEO Company Search Engines such links. Whether this is really the way, is always happy to dispute among search engine optimizers.

Figure 1: nofollow links to Mister Wong
Who would not want this discussion to ask yourself should assume that only dofollow links (ie links that do not nofollow links) count for search engines. In order to recognize nofollow links, but already we have to look into the source code of the HTML page - or one of the many add-ons for different browsers take (eg SearchStatus, see box.). Who then is as shown in Figure 1 on page (in this example Mister Wong), recognizes there that all outgoing links nofollow links. A link from such a page would thus have no value and would not help the ranking of your website.
How many links?
Often the question arises, how many links you because now needed to be at the forefront of Google. It can answer that one can know in no case advance because not precisely known all criteria for links or can be inspected from the outside. It could be that a competitor has very few but very good links. So could a link for a long time there, coming from a relevant topics Portal and in the site structure are very high up.
Leaving aside such considerations, one can take even as a benchmark for their own linking its competition course. One can for example. The evaluations from Open Site Explorer [www.opensiteexplorer.org] (see Figure 2) use to compare your site with other competitors. In Figure 2 we see two direct competitors in comparison, where the site www.hamburgimmobilie.de all criteria ahead has.
Interestingly there especially the line "Linking Root Domains", so put as many different sites each backlinks on the two sites tested: Again www.hamburgimmobilie.de is clearly the front (288 compared to 49).
Link building

Figure 2: Open Site Explorer
Who now wants to make the link building to improve umdie linking to the site, can go very different ways. Again, there is not depending on the Phoenix SEO very different ideas about how to proceed, what links are particularly valuable and what.
One of the easiest methods is but certainly is to first check feature which backlinks all competitors. Here you can use various tools like Open Site Explorer or Yahoo! Site Explorer [siteexplorer.search.yahoo.com].
Natural link building
When link building you should always make sure that it looks even natural ("organic"). Or: How likely is it that a site that for years had a two-digit number of backlinks, suddenly linked in four- or five-digit range? So it can happen that a site will be punished if they increase their links too quickly or if there are other signs that someone here has extremely nachgeholfen.
To this end, incidentally also fitting that it also "organic" is when a site z. B. has nofollow backlinks. So if you deliberately avoids nofollow backlinks, you can hurt so instances of them. Nor should ensure forcibly for always same and keyword-heavy Anchor texts you, since that looks relatively unnatural.
Unfortunately, there are no limits for all these aspects, but only diverse experiences one accumulates over time. When in doubt, so you should rather do less than more.
Link exchange, link buying
The themes link exchange and link buying are of course relevant, since one often tries to take shortcuts. Links easy to buy (or rent as a rule) is not permitted according to Google, so here punishments are quite possible. In particular, who easily takes part outwardly recognizable methods and networks, risked here quite a bit. If in doubt, you should refrain from buying links.
The link exchange is presented a more nuanced, because swapping is not prohibited per se, at least per se. Link Exchange (site A links to site B and B links back to A) is one of the measures that you should not use either exaggerated or even disguises. If you exchange a link, it does not mean that this right (A -> B, B -> A) must replace. (-> B, C - A> A) Often the exchange is then a third site handled. Allowed is also this method does not, but at least algorithmically much harder to detect by Google.